PROJECT 08 / PRODUCT STRATEGY

EV Charging App

Product Strategy Decision System

From fragmented charging journeys to a trusted, interoperable and measurable product system. The opportunity is not another charger map. It is a charging-confidence layer that makes availability, compatibility, price, payment and failure recovery trustworthy enough to complete a session.

Reliability is the feature.

Trust comes before growth.

A controlled pilot is recommended only after availability, station-detail and payment integrations pass technical gates.

Type
Self-directed
senior product case
Context
MBA Mobility
FHM Berlin
Evidence
36 modelled
journey scenarios
Decision
Conditional go
controlled pilot
Independent portfolio case study. Proposed targets are not live product results.PROJECT 08 | 1/10
01

The problem

Public charging fails as a chain, not as a single screen.

A driver sees one app, but the outcome depends on station data, roaming, connector compatibility, authentication, payment, charger hardware, vehicle communication and support. A weak link anywhere becomes a failed customer journey.


Stale availability

A station appears free but is occupied, offline or out of service. The system must expose data age and confidence.

Connector mismatch

The driver arrives at a connector or power level that does not fit the vehicle or trip need.

Price surprise

Tariffs, roaming fees, time charges or occupancy fees are incomplete before the session starts.

Payment failure

Authorisation, token, network or settlement failures stop an otherwise valid charging attempt.

Session ambiguity

The charger, app and backend disagree about whether energy is flowing, stopped or completed.

Weak recovery

When a session fails, the user receives no clear diagnosis, retry path, alternative charger or accountable support owner.

STRATEGIC REFRAMING
The first product is a reliable data and transaction contract across the charging ecosystem.
36 modelled scenarios are used as product-discovery evidence, not production analytics.PROJECT 08 | 2/10
02

The vision

Make every charging decision feel dependable.

The platform should not optimise for app opens or the number of pins on a map. It should help a driver find a usable station, understand the full price, start energy transfer, complete the session and recover quickly when something breaks.

SIX TRUST CONTRACTS
Availability trust

Show status age, source timestamp, expected arrival state and a fallback location.

Compatibility trust

Match connector, power, vehicle profile, cable requirement and access constraints.

Price trust

Show energy, time, session, occupancy and roaming components before start.

Payment trust

Confirm supported method, authorisation state, duplicate prevention, receipt and refund path.

Session trust

Acknowledge start, energy flow, progress, stop state and the final charge-detail record.

Recovery trust

Retry automatically, explain in plain language, suggest alternatives and escalate to support.

POSITIONING
One evidence-based charging path that ranks stations by confidence, shows complete price and compatibility, completes payment, monitors the session and recovers failures. Unlike a generic map, it is measured by successful sessions.
North star: successful charging sessions per active user.PROJECT 08 | 3/10
03

The solution

A charging-confidence system, not a feature catalogue.

The MVP connects discovery, compatibility, transparent price, unified payment, active-session status and rapid recovery. It deliberately excludes reservation, deep OEM integration, fleets and V2G until the core journey proves reliable.

DRIVER EXPERIENCE

Map, station details, price, compatibility, payment and session

Driver experience: charger discovery map showing live availability, speed, distance, connector and price for stations around Berlin
OPERATIONS VIEW

Network health, freshness, failed starts, incidents and recovery

Operations view: product strategy and performance dashboard showing successful sessions, payment success rate, session completion rate, top failure reasons and charger data freshness
SMALLEST END-TO-END OUTCOME
01
Find a usable station
02
Choose with confidence
03
Authorise and pay
04
Start energy flow
05
Monitor the session
06
Recover or finish
MVP rule: solve the smallest complete charging outcome, not the largest number of screens.PROJECT 08 | 4/10
04

Customer journey and service blueprint

The customer journey and backstage operations must close the same outcome.

Every visible step needs a matching data, transaction and recovery capability. The product is successful only when the frontstage promise and the backstage system remain consistent.

01
Plan
Frontstage

Search by destination, time and battery need.

Backstage + Measure

Query station, vehicle and tariff data; calculate confidence. Freshness and station-detail accuracy.

02
Choose
Frontstage

Compare compatible stations, expected availability and full price.

Backstage + Measure

Rank by trust before commercial preference. Search-to-selection and ranking integrity.

03
Arrive
Frontstage

Confirm stall, connector and fallback option.

Backstage + Measure

Refresh status, detect material change and trigger alternative. Arrival mismatch rate.

04
Authorise
Frontstage

Pay ad hoc or use an account token.

Backstage + Measure

Validate payment, roaming token and session intent. Payment authorisation success.

05
Start
Frontstage

Receive acknowledgement and energy-flow status.

Backstage + Measure

Run the session state machine and retry safely. Charge-start success and start time.

06
Charge
Frontstage

Track energy, estimated cost and exceptions.

Backstage + Measure

Reconcile charger events, session state and tariff calculation. Session completion and state consistency.

07
Finish
Frontstage

Stop, receive a receipt and report an issue.

Backstage + Measure

Reconcile CDR, capture payment and process refunds. Charge-end success and receipt latency.

08
Recover
Frontstage

Retry, switch charger or contact support.

Backstage + Measure

Diagnose automatically, assign incident owner and enforce SLA. Median recovery time and unresolved rate.

Service quality is an end-to-end property: discovery, transaction, execution and recovery must agree.PROJECT 08 | 5/10
05

Architecture and interoperability

Protocols enable interoperability. The product still owns the outcome.

The application integrates with operators and partners; it does not directly control every charge point. A canonical product model keeps partner-specific logic out of the customer experience.

ExperienceDriver app, web account and operator portal
Decision servicesDiscovery, confidence score, routing, payment, session manager and recovery
Data and intelligenceStation data, compatibility, reliability signals, observability and analytics
Integration contractsOCPI locations/tariffs/tokens/sessions/CDRs; normalised operator events
External ecosystemCPOs, eMSPs, roaming hubs, payment service, maps and vehicle profile
Platform foundationCloud, security, privacy, monitoring, tracing and scalable data processing
DESIGN RULEExternal protocols enable interoperability; the product layer owns trust, ranking, recovery and the end-to-end outcome.
PROTOCOL AND POLICY BOUNDARIES
OCPI

Versioned contracts for locations, tariffs, tokens, sessions and charge-detail records.

OCPP

Backend and charge-point communication; the app consumes normalised operator events.

ISO 15118

Secure vehicle-charger communication and future Plug & Charge authentication.

AFIR

Ad hoc payment and clear pre-session pricing are product requirements, not optional polish.

EU Data Act

Consent, user access, third-party sharing and retention require product governance.

Conceptual architecture based on public standards; no confidential operator or OEM systems are claimed.PROJECT 08 | 6/10
06

Confidence, reliability and measurement

Uptime is necessary. First-time charging success is the customer outcome.

A station can be technically online and still fail the customer. The measurement system therefore connects freshness, compatibility, payment, energy flow, recovery and reconciliation.

STATION CONFIDENCE SCORE

Rank by evidence before proximity or promotion.

FreshnessHow recent and stable is the availability signal?
CompatibilityWill this connector, power and access model fit the vehicle?
ReliabilityHow often do authorised attempts reach energy flow?
Price completenessAre all tariff components known before start?
Recovery readinessIs there a viable fallback and support path?
PROPOSED PILOT GUARDRAILS
Availability freshness≥95% of displayed statuses updated within 2 minutes
Station-detail accuracy≥97% match for connector, power and access
Payment success≥98% excluding valid customer declines
Session completion≥85% for eligible app-started sessions
Support recoveryMedian <5 minutes to a viable next action
Receipt reconciliation≥99% within stated latency
NORTH STAR
Successful charging sessions per active userGrowth metrics sit below reliability guardrails. Searches, clicks and downloads do not count as completed value.
All thresholds are proposed pilot gates and require calibration against real partner baselines.PROJECT 08 | 7/10
07

MVP, trade-offs and evidence gates

Build the riskiest evidence before the most expensive feature.

The first release proves that the system can show accurate station information, complete a payment, start energy flow and recover failure. Features that create new dependency risk remain outside the initial launch.

CORE MVP
  • Map discovery and station details
  • Vehicle compatibility and full price
  • Unified payment and duplicate prevention
  • Active-session status and stop control
  • Rapid recovery and fallback charger
LATER, AFTER EVIDENCE
  • Reservation and enforceable slots
  • Deep OEM battery and route integration
  • Fleet controls and consolidated billing
  • Plug & Charge at supported networks
  • Partner offers that preserve ranking integrity
EXPLICIT NON-GOALS
  • Nationwide launch before reliability proof
  • Advertising that overrides trust ranking
  • V2G before core transaction stability
  • Community features before failure recovery
  • Guaranteed reservation without operator enforcement

EVIDENCE SEQUENCE
E1
Data contracts

Freshness ≥95%; station match ≥97%

E2
Payment sandbox

Success ≥98%; no duplicate capture

E3
Journey usability

Users identify compatibility, price and urgency

E4
Silent pilot

Measure baseline without recommendations

E5
Controlled pilot

More successful sessions without support overload

E6
Reservation test

Lower uncertainty without utilisation loss

Decision after every gate: scale, redesign, defer or stop.PROJECT 08 | 8/10
08

Go-to-market, economics and governance

Evidence gates define progress. Ownership prevents silent failure.

The roadmap is not a calendar promise. Each phase unlocks only when technical, customer and operating evidence passes the gate.

0-3 MONTHS
Trust foundation

Data contracts, payment sandbox, observability and baseline.

4-6 MONTHS
Core utility

Controlled pilot, station-confidence ranking and recovery.

7-9 MONTHS
Retention proof

Repeat use, reliability improvements and support learning.

10-12 MONTHS
Platform proof

Partner APIs, later-phase features and scale/stop decision.

ECONOMIC RULE

Optimise contribution per successful session - never revenue per search.

Illustrative value sources include a small fee on completed sessions, an optional premium layer and later fleet pilots. Core reliability stays free, failed sessions create no fee, and commercial placement cannot override the trust ranking.

TOP RISKS AND OWNERSHIP
False confidence

Freshness SLO, confidence downgrade and partner audit.

Integration lead
Payment/session mismatch

Idempotency, reconciliation and event trace.

Payments lead
Commercial ranking conflict

Trust floor and zero override metric.

Product manager
Support overload

Automated diagnosis, pilot limits and recovery SLA.

Operations lead
Governance covers consent, data minimisation, access, retention, deletion and security incident ownership.PROJECT 08 | 9/10
09

Impact and final recommendation

Conditional go. Reliability before acquisition.

Launch a limited metropolitan pilot only after availability, station-detail and payment integrations pass technical gates. Measure completed charging value, not only engagement. Pause acquisition when reliability misses target for two consecutive cohorts.

PROVE FIRST

Availability freshness, station accuracy, payment reliability and charge-start success.

SCALE WHEN

Successful sessions improve without complaint volume, support overload or ranking distortion.

REDESIGN WHEN

Drivers cannot understand compatibility, price, urgency or recovery actions.

STOP WHEN

The ecosystem cannot provide sufficiently fresh, enforceable or reconcilable data.


WHAT THIS PROJECT DEMONSTRATES
System-level product strategy

Reframes the problem from charger discovery to reliable session completion.

Decision-system design

Connects data, transaction logic, recovery and measurable evidence gates.

Interoperability thinking

Translates AFIR, OCPI, OCPP and ISO 15118 into product responsibilities.

Responsible scaling

Uses reliability guardrails, controlled experiments, economics and governance before growth.

Independent case study 36 modelled scenarios|Proposed pilot gates|No confidential operator or OEM data|Results are not claimed as live outcomes

Go beyond the overview. Explore the complete project documentation, process, and supporting files on GitHub.

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EV Charging App